Second Océ Arizona further broadens Colouration’s appeal
London, UK, 16 September 2010 - London-based Colouration has taken its second Arizona 550 GT UV flatbed printer from Océ.The investment came about after the new business won as a result of installing the initial Océ Arizona machine exceeded expectation and the machine was assigned to operating on a 24/7 basis in order to cope with the extra demand.
Colouration was the first UK company to install Océ’s Arizona 550 printer back in March 2010. The system was brought in so that the company could migrate from roll-fed to direct to media production; and benefit from offering customers flat-bed printing on a range of different materials, to photographic-like quality.
 |  |
| Colouration’s sales director Dawn Evident with some of the products printed on the Océ AZ 550 GT printer. | Colouration’s Daniel Worboys, Dave Croker and Mark Archer with one of the new Océ AZ 550 GT printers. |
Tony Dennington, Managing Director at Colouration, said: “Just a few months ago we were using five roll-fed machines to service our clients in the high-quality visual display marketplace. Since then we’ve replaced three of them with two Arizona 550 GTs, which allow us to print directly onto a range of both flexible and rigid materials.
“This seriously cuts back the time it takes to produce a job and we expect that, thank to Océ’s Arizona printer, our productivity will increase by 50% in the coming weeks, compared to what it was four months ago.”
The investment is part of a state-of-the-art modernisation strategy, which sees Colouration employing some sophisticated techniques designed to increase market-share. Nine months ago, the company adopted a new 3D visual demonstration service, whereby the company is able to present an on-screen life-like mock-up of the work that will be produced on the Arizona’s, in order to help customers envisage a project before committing to order.
“Providing a way of showing our customers the intended end result of a job has had a real impact on turning queries into orders,” explains Mr Dennington. “It helps them visualise the variety of projects and the scope of creativity that we can now offer with Océ Arizona flatbed printing. Our state-of-the-art 3D software; together with the versatility and quality offered by the technology used in the Arizona printers; make a powerful combination for generating new business. It’s a good job we ordered that second machine when we did as things are taking off very quickly indeed.
”Dominic Fahy, Business Océ UK Group Director, Display Graphics and Imaging Supplies, said: “The investment by Colouration is already paying dividends and will help them further increase market share. Colouration is using Océ’s Arizona technology to great effect and the proof of the technology’s capabilities is reflected in the growing number of orders received by the company.”
Further details from Colin Harding, of Shaw Communications, tel 01344 761208, 07730 435400
About Océ
Océ is one of the world's leading providers of document management and printing for professionals. The broad Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the world's Fortune 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, the Netherlands, Océ is active in over 100 countries and employs some 22,000 people worldwide. Total revenues in 2009 amounted to EUR 2.6 billion. Océ is listed on NYSE Euronext in Amsterdam