Job Appropriate Colour (JAC)

Applications 

Advertising and glossy magazines are all full of colour. Yet when it comes to statements and invoices, we're faced with drab monochrome, where nothing stands out. A splash of colour here and there grabs our attention and focuses our mind on the purpose of the document. Whether you live in Patagonia, Pretoria or even up in the Polar regions, colour has an impact on what you read and how you respond to information. So if you want your invoices, statements or other transactional documents that drive your business to increase that business, browse these samples of the use of customised colour with Océ CustomTone. And be inspired!

Job Appropriate Colour

Full colour has many advantages for high quality mailshots and brochures. For transaction documents such as letters or invoices, however, you are likely to achieve the best return on investment by shrewd use of highlight colour. Less is more: a surfeit of full-colour effects can often distract readers from the main message.

 
That is why Océ embraces a philosophy called Job Appropriate Colour. Meaning: we deliver the right level of colour, with the right cost and the right speed for a given job.